Embracing Higher Risk Customers
Understanding the characteristics of higher-risk customers, target marketing that group, pricing properly, and managing the Reserve can result in improved profitability.
Ángela Fernández, BiCon’s co-founder and General Manager, recognized as an inspiring leader in the region
Fernández stands out for her intense work and commitment at the head of the only Guatemalan management consulting company focused on the practice of Continuous Profitability Planning.
Event SAS Innovate
Explore how analytics and AI can boost your business in new directions.